Sporting Goods

Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks.

Retail Channel: Transportation
Display Type: P-O-P Graphics
Campaign: Promotional Tower
Marketer: Mercury Marine
Producer: Great Northern Display Group, Racine, Wis.
The objective was to create an image-building vehicle to promote four different Mercury Marine products within dealer showrooms. The modular display had interchangeable panels that promoted key product features through the use of large-format graphics.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Client: Wilson Sporting Goods, Chicago
Products Promoted: DeMarini bats
Comments: The sleek design of this 48-count display complements the edgy brand positioning of the DeMarini bat line.
Introduction: October 2000
Size of Run: 600
Construction/Materials: CNC-routed hardboard header panels, four-color litho-mounted graphics, powder-coated steel, heavy gauge wire, laminated wood and steel base
P-O-P Company: Cormark Inc., Elk Grove Village, Ill.

Client: Wilson Sporting Goods, Chicago
Product Promoted: Tennis rackets
Objective: To promote Wilson's tennis racket offerings and gain consumer attention at retail.
Introduction: July 1999
Number of Displays: 1,200
Construction/Materials: Brushed aluminum, polystyrene
P-O-P Company: Mirro Products Co., High Point, N.C.