Sporting Goods

Client: Johnson Worldwide Associates, Sturtevant, Wis.
Product Promoted: Spiderwire fishing line
Objective: To provide independent fishing tackle dealers with a consumer incentive promotion.
Construction/Materials: Bleached E-flute that is printed black on both sides
P-O-P Company: Creative Carton, Minneapolis

Product: Babolat Grips
Number of units: 2,500
P-O-P company: Babolat France
Distribution: Pro and specialty tennis shops
Introduction: March 1998
Duration: Permanent
Construction: Plastic (backerboard); posterboard (graphic overlay)
Designed for pegboard or slatwall applications, this Babolat display can be adapted to meet the needs of different retailers.

Client: Spalding Sports Worldwide Inc., Chicopee, Mass.
Products Promoted: Golf clubs
Objective: To educate the customer about the clubs' technology, pro tour presence and custom fitting as well as reduce customer intimidation when buying a golf club.

Product: Family game tables
Number of pieces: 2,500
P-O-P companies: Gray Loon Outdoor Marketing Group Inc. (design), Evansville, Ind.; ASA Inc. (construction), Bensenville, Ill.
Distribution: Sporting goods stores, mass merchants, price clubs
Introduction: October 1997
Duration: Temporary
Construction: Paper (dangler), metal (support rod), plastic (interior hook)
A three-sided dangler suspends over the Harvard game table to promote its multiple uses and configurations.

Client: Draw-Tite
Products Promoted: Trailer hitches and towing accessories
Display Description: "Your Adventure Begins Here" Header
Distribution: Independent recreation and vehicle service retailers
Objective: Hitches are 47 percent of a consumer's average purchase in this niche. The displays help retailers capture the other 53 percent -- accessories.
Introduction: January 1997
Construction/Materials: Pegboard
P-O-P Company: Korb Marketing, Troy, Mich.