Bontrager Cycles Packaging
Products Promoted: Aftermarket bicycle parts line
Objective: The packages were designed to increase sales and product visibility of the bicycle parts. The parts had previously been sold in cloth bags that did not offer visibility.
Distribution: Bicycle stores, sporting goods stores
Introduction: April 1997
Construction: Flexo printed on oyster stock with aqueous coating
Producer: Kell Specialty Products, Chippewa Falls, Wis.