Sporting Goods

Product: Power boats
Number of displays: 300
P-O-P company: SEG Corp., Mishawaka, Ind.
Distribution: Boat shows and dealer showrooms
Introduction: October 2000
Duration: Semipermanent
Construction: Carbon-impregnated Mylar; power cord, EL lamp
Display set-up: Retail staff
Larson Boats' banners utilize EL lighting technology to give them motion effects. In this case, it appears that the hose is spraying water.

Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks.

Client: Wilson Sporting Goods, Chicago
Products Promoted: DeMarini bats
Comments: The sleek design of this 48-count display complements the edgy brand positioning of the DeMarini bat line.
Introduction: October 2000
Size of Run: 600
Construction/Materials: CNC-routed hardboard header panels, four-color litho-mounted graphics, powder-coated steel, heavy gauge wire, laminated wood and steel base
P-O-P Company: Cormark Inc., Elk Grove Village, Ill.

Retail Channel: Transportation
Display Type: P-O-P Graphics
Campaign: Promotional Tower
Marketer: Mercury Marine
Producer: Great Northern Display Group, Racine, Wis.
The objective was to create an image-building vehicle to promote four different Mercury Marine products within dealer showrooms. The modular display had interchangeable panels that promoted key product features through the use of large-format graphics.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Client: Nike, Beaverton, Ore.
Products Promoted: Baseball bats, batting gloves and bat bags
Objective: To produce a display that is easy to set up at retail, addresses security issues for retailers, and effectively brands the Nike line of baseball and softball bats and accessories.
Introduction: October 1999
Number of Displays: 500
Construction: Tubular steel frame, wire grid, vinyl dipped wire trays, wood, four-color lithography
P-O-P Company: Cormark, Elk Grove Village, Ill.