Sporting Goods

Client: Burton Snowboards, Burlington, Vt.
Products Promoted: Burton snowboards, boots, bindings, bags, outerwear thermal layering, socks and gloves
Objective: To establish a strong retail presence and generate sales among the brand's Generation X consumers.
Construction/Materials: Powder-coated metal, masonite, injection-molded plastic, metal-laminated board, lithography
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create better visibility in golf shops.
Construction/Materials: Modular base units, gray and white polystyrene, lightbox, television tower with TV and VCR, interchangeable graphics, acrylic brochure holders
P-O-P Company: New Dimensions Research, Melville, N.Y.

Client: U.S. Divers, Santa Ana, Calif.
Product Promoted: Aqua Lung tank
Construction/Materials: PVC with printed four-color process logo on two sides
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: First Team Sports, Anoka, Minn.
Products Promoted: In-line skates and accessories
Construction/Materials: Slatwall, aluminum, neon, banners
P-O-P Companies: Concept Designs (skate holder), Mountain View, Calif.; Dimensional Neon (neon sign), Milwaukee; Motor City Mfg. (lighted sign), Ferndale, Mich.

Client: Johnson Worldwide Associates, Sturtevant, Wis.
Product Promoted: Spiderwire fishing line
Objective: To provide independent fishing tackle dealers with a consumer incentive promotion.
Construction/Materials: Bleached E-flute that is printed black on both sides
P-O-P Company: Creative Carton, Minneapolis

Client: Hillerich & Bradsby, Louisville, Ky.
Products Promoted: Baseball bats
Construction/Materials: Steel rectangular tubing, cold rolled steel, steel wire, particleboard
P-O-P Company: AG Industries Inc., Cleveland

Client: Giro Sport Design, Santa Cruz, Calif.
Product Promoted: Giro Exodus RL bicycle helmet
Objective: To create a display that will showcase the helmet and accentuate its ventilation. The contemporary design furthers the Giro image in the marketplace.
Construction/Materials: Base, floor, top and bottom head form are vacuum formed; logos are white translucent polystyrene illuminated by 10-watt light bulbs; bottom of base is 1/8-inch black masonite with 9-inch diameter black turntable attached
P-O-P Company: Mirro Products Co., High Point, N.C.