Social/Influencer Marketing

TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.

The P&G-owned skincare brand partnered with Ulta Beauty to celebrate its brand-designated micro-holiday, “Embrace Your Skin Day.”

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.

A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences.

Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.