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Target Takes Lego Beyond the Toy Aisle
Target partnered with The Lego Group this holiday season to release a limited-edition collection of nearly 300 SKUs across categories.
Meijer Counts Down to the Holidays
Meijer used an expanded version of its Beauty Box as a form of Advent calendar during the holiday season.
GilletteLabs Razor Launch Cleans Up at Retail
Procter & Gamble’s November 2021 launch of a GilletteLabs razor with a built-in exfoliating bar received extensive support across retailers.
M&M’s Goes Back to the Movies with Amazon
Mars Inc.’s M&M’s recently partnered with Amazon for a holiday movie incentive.
Target, Bark Celebrate the Holidays with a Sweet Exclusive
Continuing its ongoing partnership with the retailer, Bark rolled out a collection of Christmas and Hanukkah dog toys exclusively at Target this holiday season.
Walmart Unites Brands for Cold & Flu Relief
Walmart is using pallet displays in stores to spotlight OTC cold and flu solutions from national and private label brands.
7-Eleven Turns Fans into Influencers
7-Eleven is running a “Fuel Your Fandom” campaign for football season incorporating a social media contest, sweepstakes and program for veterans.
A Work in Progress: The State of Shopper Marketing Organizations
Growing responsibilities are making it even harder to identify ideal structures for shopper success
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