Shopper Marketing

  • Meijer Celebrates Oreo's 110th Birthday

    Meijer recently hosted a bulk-purchase incentive celebrating the 110th birthday of Mondelez International's Oreo.
  • Brands Unite for Movie Night at Sam's Club

    Freeosk united CPG partners Hint and Conagra Brands' Angies' Boomchickapop and Act II for a promotion distributing "movie night" bingo cards at Sam's Club in January via sample-dispensing kiosks.
  • CoverGirl Cleans Up with Skincare Launch

    The first skincare collection from Coty’s CoverGirl has received extensive support across retailers since launching in November 2021. CoverGirl has also promoted the launch with tutorials posted on YouTube and sponsored TikTok videos starring influencers, including @skinbyhelen and @dermangelo.
    CoverGirl 'Super Charged' Illuminated In-Line Header
  • Danone Rewards Sam's Club, Publix Shoppers

    Danone North America is running cumulative purchase rewards programs at both Sam’s Club and Publix powered by Snipp, Vancouver, British Columbia.
    Danone Sam's Club 'Start Fresh with Breakfast' Web Page
  • Energizer Offers 'Cash' Back Through Ibotta

    This holiday season, Energizer Holdings leveraged Ibotta for a national incentive plugging its Energizer lights, with several account-specific activations, including a unique endcap at Walmart.
  • Buitoni Brings Impossible Ravioli to Sam’s Club

    A new plant-based-meat ravioli created through a collaboration with Buitoni Food Company and Impossible Foods is enjoying secondary merchandising space at Sam’s Club.
    Sam's Club Buitoni 'Impossible Italian Sausage' Display Packaging
  • Target Customizes Skincare with Pure Culture Beauty

    Target is exclusively carrying customizable skincare kits from Pure Culture Beauty as the retailer continues to expand its assortment of clean and digitally native beauty brands. 
    Pure Culture Target 'Clean, Custom Skincare' Counter Display
  • Eyes in the Aisles: Schnucks

    Incorporating innovations ranging from shelf- and inventory-optimization robots to interactive endcaps in its alc bev departments, Schnuck Markets is an 83-year-old, Midwest grocer working to enhance both its in-store experience and online presence. 
  • Target Welcomes UK Textured, Curly Hair Brand

    Mibelle Group's U.K. hair care brand Imbue Curls is teaming with Target to expand its footprint in the U.S. and roll out its SKUs for curly and coily hair at the mass merchant's brick-and-mortar stores.
  • P&G Welcomes Olympic Games at Meijer

    Procter & Gamble is activating its Olympics sponsorship at Meijer ahead of the Beijing Games starting later this week.
  • Harry Potter Anniversary Brings Some Magic to Retailers

    Walmart and Target marked the 20th anniversary of the Nov. 14, 2001, theatrical release of Warner Bros. Pictures’
    Target Harry Potter Showcase
  • Walmart Gives the Gift of Beauty

    Walmart positioned products from various beauty brands as gift ideas and shined a spotlight on its supplier diversity this holiday season.
    Walmart 'Beauty Gift Finder' Web Page