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Shopper Marketing

  • Kroger Showcases Latin Flavors, Products for Cinco de Mayo

    In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.
    Kroger 'Latin Flavors' Refridgerated Display
  • P2PI Research: Evolution of the In-Store Shopping Experience 2024

    P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
    Evolution of the In-Store Shopping Experience 2024
  • Retail Media And The CPG Consumer

    Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.
    Retail_Media_And_The_CPG_Consumer
  • Coca-Cola Rewards Marvel Fans at Kroger with Disney+ Subscriptions

    Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.
    Kroger Coca-Cola 'Get 3 Months of Disney+ Basic' Display Ad
  • Pepsi's Morrisons Takeover Promotes Rebrand

    Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.
    Morrisons Pepsi Wrap
  • Empowering Brand Publishers in the Age of Retail Media

    Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.
    The_Age_of_Retail_Media
  • InMarket's 2023 Breakthrough Moments

    InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most. Featuring campaigns from Wendy’s, Kraft Heinz, Michelob ULTRA, and more, discover the reasons why these campaigns CTRs as high as 9.55%.
    InMarkets_2023_Breakthrough_Moments
  • Lume's Mando Line Launches Exclusively at Target

    Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.
    Lume Presents Mando Target Endcap
  • L’Oreal Paris Gives Walmart a Hair Purifying Exclusive

    L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.
    Walmart L'Oreal Paris 'Purify Hair and Scalp' Web Page
  • Meeting 2024's Consumer

    Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.
    Meeting_2024s_Consumer
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