Hershey Co.’s Reese’s is giving Circle K an exclusive sweepstakes as an overlay to its national "Reese’s University" campaign, which activates the brand’s sponsorship of the National Collegiate Athletic Association Division I Basketball Tournament.
Walmart stocked an exclusive 12-pack version of the limited-edition “Celebrate She” Hershey’s bars Hershey Co. launched nationally in February ahead of March's designation as Women’s History Month.
In a rare move, Target tied in to Nintendo's March 25 launch of "Kirby and the Forgotten Land" for the Nintendo Switch console by depicting the game’s pink hero on store bollards and shopping bags.
7-Eleven is activating its sponsorship of Psyonix’s Rocket League Championship Series esports competition with a “Boost Your Rewards” sweepstakes and purchase incentive running at both 7-Eleven and sister chain Speedway.