Shopper Marketing

  • Member Exclusive

    P2PI Research: Evolution of the In-Store Shopping Experience

    Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
    Evolution of the In-Store Shopping Experience thumbnail report
  • Merchandising to Meet Evolving Shopper Demands

    Today’s successful retail display programs educate, interact with, and engage shoppers in ways that meet their unique – and current – expectations. Learn how to effectively merchandise your brand’s products to these present-day consumers.
    Merchandising to Meet Evolving Shopper Demands
  • Member Exclusive

    NYX Brings 'Avatar' to Ulta, Macy's

    The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.
    Avatar NYX cosmetics Table Display
  • Member Exclusive

    Lume's Whole Body Deodorant Arrives at Target

    Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.
    Lume Target 'Exciting News' Facebook Update
  • Member Exclusive

    Target Further Showcases Function of Beauty

    The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.
    Target Function of Beauty 'Now with Styling Products' Brand Showcase
  • Member Exclusive

    Target Collection Rings in the Lunar New Year

    Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.
    Target Lunar New Year Rolling Rack
  • Member Exclusive

    ColourPop Cosmetics Lands at Target

    Seed Beauty's ColourPop teamed with Target to launch a co-branded cosmetics collection in the fall.
    ColourPop Target Brand Showcase
  • Member Exclusive

    Walmart Showcases a Sliick Exclusive

    A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.
    sliick walmart display
  • Member Exclusive

    BodyArmor, Walmart Still Working Out Together

    For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
    commit to fit pole topper
  • Member Exclusive

    Kroger Promotes 'Chili Your Way'

    Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.
    Kroger 'Chili Your Way' Pallet Display
  • Member Exclusive

    Tabitha Brown Cooks Vegan for Target

    Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
    Tabitha Brown for Target 'Available Now' Display Ad
  • Member Exclusive

    Nestle Ritualizes Coffee at Target

    Nestle is running a digital campaign on positioning its Nespresso Vertuo coffee and espresso machines and compatible Starbucks capsules as ideal items to help shoppers develop their java rituals this new year. 
    Target Nestle Brand Showcase