Ever wondered what impact flighting your advertising has on ROI? Using data from the Keen Platform, we took a look at two different flight schedules to show the impact of these schedules on net profit. We compared continuous marketing to a 2 and 4 week flight schedule.
To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.
Inflation woes have already depressed retail sales in 2023, but the lesson from last year is that back-to-school remains an essential category for shoppers, according to a recent report.
Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.
Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.
