Shopper Marketing

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  • Peace Out Partners with Amazon to Tackle Third-Party Sellers

    Peace Out Skincare has partnered with Amazon to expand its online presence and deter resellers peddling counterfeit or expired products on the e-commerce giant's site.  
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  • Body by TPH Launches at Walmart

    Two years after launching hair care brand TPH by Taraji at Target, actress Taraji P. Henson teamed with Walmart to launch an exclusive body care brand extension this spring.
  • PepsiCo Heats Things Up at Amazon

    PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.
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  • GSK Takes Toothpaste Green at Walmart

    GlaxoSmithKline subsidiary Alacer Corp. recently launched an eco-conscious oral care brand exclusively at Walmart.
    Walmart Natean Brand Showcase
  • The Future of Retail Media Networks

    Jason Goldberg, chief commerce strategy officer, Publicis Group, discusses retail media measurement, budgeting and the not-so-endless shelf. 
  • Mtn Dew Storms Circle K with Exclusive Flavor

    Circle K teamed with PepsiCo’s Mtn Dew this spring to launch an exclusive "Purple Thunder" drink that combines blackberry and plum flavors. 
    Polar Pop Mtn Dew Purple Thunder 'Coming Soon' Counter Cling
  • Unilever Treats Dandruff with Walmart Exclusive

    Further expanding its exclusive personal care offerings, Walmart teamed with Unilever once again this year to launch another hair care brand — this time focused on scalp health and aimed at Millennials and Gen Zers. 
    Beautiful Hair and Scalp Walmart 'Gently Fight Frizz' Tweet
  • Alleviating Pain Points

    This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
  • Dr Pepper, Meijer Spotlight 'Jurassic World' Debut

    Keurig Dr Pepper's Dr Pepper is giving Meijer an account-specific sweepstakes as an overlay to a national campaign tying in to Universal Pictures' June 9 theatrical release of
  • Unilever, Walmart Celebrate Madam C.J. Walker with Hair Brand

    Unilever’s Sundial Brands recently rolled out a hair care line exclusively at Walmart celebrating America’s first female self-made millionaire, Madam C.J. Walker, who made her fortune more than a century ago selling cosmetics and hair care products designed for Black women.
    Walmart MADAM by Madam C.J. Walker Brand Showcase
  • Headquarters Gets a New Look at Walmart

    Harry’s recently secured prime merchandising space for its Headquarters hair care SKUs with a vibrant endcap display highlighting the Walmart-exclusive brand's new packaging.
    Headquarters Walmart 'Free Scalp Scrubber' Instagram Update
  • Goya Pushes Coquito for the Holidays

    Goya Foods sent shoppers store gift cards and recipes to make Puerto Rican coquito eggnog during the 2021 holiday season as part of a push to make the cocktail a winter staple.