Shopper Marketing

Member Exclusive
Love Wellness Women’s Health Brand Arrives at Walmart
Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.
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InMarket's 2024 Digital Marketing Playbook
Just in time for the new year, InMarket’s 2024 Digital Marketing Playbook contains the 10 key strategies to maximize 2024 success. Download and unlock recommendations, including: The Post-Holiday Push, Interactive & Immersive Experiences, AI Everywhere and more!
Shopper Perceptions of Retail Media Across the Pond
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Retail Media Summit UK Recap
Did you miss Retail Media Summit UK in London last month? Catch up on all you missed here.
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2023 Holiday Playbook
To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
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Industry Research
Member Report: The Home Cleaning Industry
New report from Snipp Interactive sharing pivotal trends and marketing strategies to consider this year in the home cleaning industry.
MasterChef Finalist, Influencer to Speak at P2PI LIVE
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
Learning Lab: What Retail Media is Missing
In this Learning Lab educational course, Adsta's Shawn Tuckett, Kraft Heinz's Shobha Kansal and Bob Evans Farms' Tony Fung cut through the noise surrounding retail media networks and reveal essential insights to help CPGs navigate the space strategically.
Learning Lab: The Walmart.com Growth Playbook for Retail Brands
In this September Learning Lab, Acadia's Kiri Masters discusses the new playbook brands must understand to grow and win on Walmart.com — from product content to advertising, order fulfillment and more.
Member Exclusive
ColourPop Brings Naruto to Ulta
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
Member Exclusive
Coke Elevates Black-Owned Brands at Target
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.
Brand Watch: Bed Head Celebrates Creativity
The Unilever brand teams up with diverse creatives for an extended campaign.