Produce

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: UDV-North America
Producer: Newday Communications, Norwalk, Conn.
Comments: Baileys developed new drink recipes to appeal to a younger target audience and expand usage. The acrylic display showcased five different drink recipes on back while making it easy for bartenders to pre-mix cocktails and pour them from each stainless steel shaker.

Client: Taco John's International Inc., Cheyenne, Wyo.
Products Promoted: Popular menu items
Objective: This backlit sign was designed to promote sales of the most desirable menu items, but it also helps reduce ordering times because many customers simply point at the items they want.
Introduction: March 2001
Construction/Materials: Aluminum extrusion, T8 lamps, ballasts, acrylic, polycarbonate face sheet
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Client: Schwarz Worldwide, Chicago, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's products and Disney Cruises
Objectives: Placed in McDonald's restaurants, the kiosks reinforce the tie-in between McDonald's offers and Disney venues. Customers can peer into the porthole to see themselves standing with Mickey, Minnie and Goofy.
Size of Run: 12,000
Producer: Rapid Displays, Chicago

Client: Anchor Foods, Appleton, Wis.
Products Promoted: Cheese appetizers, poppers and onion rings
Objective: Anchor Foods designed this cost-effective promotional kit for appetizers to help independent quick-serve restaurants compete more effectively with national chains. Removable and reusable decals keep costs down while enabling each restaurant to customize the mix of promoted products.
Introduction: February 2001
Size of Run: 10,000
Construction/Materials: White vinyl, four-color process printing

Client: Impiric, Irvine, Calif., for Taco Bell Corp., Irvine, Calif.
Product Promoted: Taco Bell "Digimon" kid's meals
Objectives: "Digimon Collector Movie Cels" are presented on different planes in this display to create a unique 3-D appearance. Vibrant, attention-getting colors and the 3-D effect were used to gain children's attention.
Introduction: October 2000
Size of Run: 5,000
P-O-P Company: Rapid Displays, Chicago

Client: Wendy's International, Dublin, Ohio
Products Promoted: Garden salads
Objective: To generate awareness of new salad introductions at the drive-through.
Introduction: February 2001
Size of Run: 1,000
Construction/Materials: 4 mil plastic corrugated header, styrene base sign mounted on patented base
P-O-P Company: M&M Displays Inc., Philadelphia

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McFlurry desserts
Objective: This 12-inch by 24-inch light box was designed to remind customers about the product and spur impulse sales.
Size of Run: 500
Construction/Materials: Light box with light diffuser for even light; patented PowerPegs are injected with dye to provide color
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software