Thomas' Toasting Bread Floorstand
"Here's a great example of how big ideas (and sales) can come in small packages. The Thomas' brand needed a way to help introduce its new line of Toasting Breads in a category where shelf space is at a premium and the typical in-line section is a mass of similar sizes, shapes and items.
By creating this powdercoated mini-endcap with outstanding header and side panel graphics, the marketer enabled its three new items to stand out in an aisle adjacent to the bakery goods section.
