Predictive Analytics

Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.

The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

P2PI members are invited to attend a 60-minute educational webinar discussing the latest BevAlc growth forecast, incrementality metrics, brand examples and more.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.