Predictive Analytics

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.

The burning inquiries include targeting, measurement and investments.

Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.