Predictive Analytics

Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year.

The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of Retail and Commerce Media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. In this webinar, you will hear from industry experts Katie Kelly, SVP of Commerce Experience and Mara Greenwald, SVP of Commerce Media at Night Market, and moderator Molly McFarland, Co-founder & Chief Revenue Officer at AdAdapted.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.

Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.

Fresh off speaking at P2PI's Future Forward event this week, Andrew Lipsman, independent analyst and consultant, Media, Ads + Commerce, shared his experience and thoughts on the undervalued “digital endcaps" and why it's time for an incrementality revolution.

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.