Predictive Analytics

Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.

Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. 

Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year.

The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of Retail and Commerce Media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. In this webinar, you will hear from industry experts Katie Kelly, SVP of Commerce Experience and Mara Greenwald, SVP of Commerce Media at Night Market, and moderator Molly McFarland, Co-founder & Chief Revenue Officer at AdAdapted.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.