Pet Supplies

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: Bio-Avian, St. Louis
Products Promoted: Bird houses and feeders
Objective: This display for mass merchants and pet stores was designed to promote the new product rollout of the Bio-Avian's Conservation Station brand bird houses and feeders.
Introduction: May 2000
Construction/Materials: Injection-molded plastic, four-color screenprinted graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.

Here's the Scoop: