Pet Supplies

Client: Pet-Centric Inc., Englewood Cliffs, N.J.
Product Promoted: LitterFree self-washing litter box.
Objective: This litter box connects directly to home plumbing systems to flush cat waste down the drain. Because the box represents a new product category, the display is designed to educate shoppers about the new technology and increase the perceived value of the product.
Introduction: March 2001
Construction/Materials: Metal, plastics, melanine
P-O-P Company: RAM Design Group, Oakland, Calif.

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.

Here's the Scoop:

Client: Iams Pet Foods, Dayton, Ohio
Product Promoted: Eukanuba cat food
Objective: To build brand awareness with new packaging that shows a genetic link between domestic cats and large outdoor cats.
Introduction: March 1999
Number of Displays: 2,000
Construction/Materials: Flexcon removable floor graphics vinyl with a skid-resistant overlay
P-O-P Company: T&T Graphics Inc., Dayton, Ohio

Product: Healthy Habit Bone Treats for dogs
Number of displays: 500
P-O-P company: Longview Fibre Co., Cedar Rapids, Iowa
Introduction: October 1999
Duration: Temporary
Construction: Corrugated, plastic
Display set-up: Retail staff
A four-sided display to promote the introduction of Healthy Habits Dog Treats from Precise Pet Products features both stacked and pegged products.