Pet Supplies

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Client: Pet-Centric Inc., Englewood Cliffs, N.J.
Product Promoted: LitterFree self-washing litter box.
Objective: This litter box connects directly to home plumbing systems to flush cat waste down the drain. Because the box represents a new product category, the display is designed to educate shoppers about the new technology and increase the perceived value of the product.
Introduction: March 2001
Construction/Materials: Metal, plastics, melanine
P-O-P Company: RAM Design Group, Oakland, Calif.

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto

Client: Heinz Pet Products, Pittsburgh
Comments: Two dump bins connected together offer maximum floor space to draw consumers to this display designed for PETsMART. Designed to be shoppable from all sides, the display supported a "buy one, get one free" promotion for Pup-Peroni dog treats.
P-O-P Company. Inland Paperboard & Packaging, Indianapolis