Pet Supplies

Client: Calgon Carbon Co., Pittsburgh
Product Promoted: Purrfectly Fresh odor eliminator
Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
Introduction: March 2001
Construction/Materials: Litho and flexo printing laminated to corrugated
P-O-P Company: RAM Design Group, Oakland, Calif.

Client: Chomp Inc., Far Hills, N.J.
Products Promoted: Yip Yap breath fresheners for dogs
Objective: This pre-packed display was designed to introduce breath fresheners for dogs in supermarket chains.
Introduction: July 2001
Construction/Materials: Corrugated
P-O-P Company: JS Mandle & Co., Paramus, N.J.

Client: Kaytee Products, Chilton, Wis.
Products Promoted: Kaytee pet foods
Objective: These counter mats were designed to increase brand awareness at checkout counters in pet stores. Similar mouse pads were also created for the program.
Introduction: February 2001
Construction/Materials: Offset printing on 18-point stock and polyethylene plastic lamination
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: Bio-Avian, St. Louis
Products Promoted: Bird houses and feeders
Objective: This display for mass merchants and pet stores was designed to promote the new product rollout of the Bio-Avian's Conservation Station brand bird houses and feeders.
Introduction: May 2000
Construction/Materials: Injection-molded plastic, four-color screenprinted graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.