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Personal Care

  • Oral-B Countertop

    Retail Channel: Drugstores/Health Stores
    Display Type: Permanent Freestanding Floor/Aisle Displays
    Campaign: Oral-B Self-Standing Display
    Marketer: Gillette
    Producer: ARMO, Mexico City
    This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.
    Oral-B Countertop
  • Pert Plus In-Store Demo Display

    Retail Channel: Supermarket/Grocery Non-Food Items
    Display Type: Permanent Freestanding Floor/Aisle
    Campaign: Pert In-Store Demo Display
    Marketer: Procter & Gamble
    Producer: Prestige Display & Packaging, Fairfield, Ohio
    The display was designed around a successful series of commercials. It helped tie print media and broadcast media together while reinforcing the brand awareness to consumers at a retail level.
    Pert Plus In-Store Demo Display
  • Estee Lauder Complete Skincare

    Client: Estee Lauder Inc., New York
    Products Promoted: Estee Lauder Complete Skincare line
    Marketing Strategy: To present the line and provide an easy step-by-step understanding of the various products and their benefits. The unit also shows the interactive nature of all of the products.
    Introduction: July 1999
    Number of Displays: 1,822
    Distribution: Department stores throughout North America
    Estee Lauder Complete Skincare
  • Colgate Oral Care Line

    Client: Colgate Palmolive Co., Mexico D.F.
    Producer: Frank Mayer & Associates Inc., Grafton, Wis.
    Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.
    Colgate Oral Care Line
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