Personal Care

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

Client: Dugan, Valva, Contess, Morristown, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 1,000
Producer: Thomson-Leeds Company Inc., New York
Division: Temporary, Paper Goods and Soap

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.

Client: Johnson & Johnson Consumer Products Co., Skillman, N.J.
Distribution: Mass merchants and chain drugstores
Size of Run: 2,500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: To present a new product on a self-contained display unit, which is compact in size and can be placed in alternate locations in a store.

Client: Styling Technologies, Scottsdale, Ariz.
Distribution: Salons and day spas
Size of Run: 5,000
Producer: Smyth Cos., Display Division, St. Paul, Minn.
Division: Semipermanent, Skin Care Products
Objectives: To provide an upscale look at an affordable price for the Gena brand of products.

Client: Unilever HPC USA
Producer: Mechtronics Corp.
Comments: Product benefits are illustrated through the use of a lenticular hologram mounted to the header panels. SBS was used for the headers and shelf covers to convey a high-end look. The corrugated display system was created around one central element: a generic sidekick. Three different units are constructed from this single element. This helped minimize component costs and waste, simplified production and assembly, and meant that common components could be re-run in the future.

Client: SmithKline Beecham
Producer: Advertising Display Co. (ADC)
Comments: The combination of the bold, colorful graphic design and motion of the "Flex Tip" creates a dramatic in-store demonstration. The solar-powered motor that is incorporated uses existing store light to move the yellow tip of the toothbrush up and down without the added expense or life limitations of batteries.

Client: RC International, Omaha, Neb.
Products Promoted: Natural Herbs
Objective: To promote the introduction of a new line of shampoos and conditioners.
Introduction: October 1998
Number of Displays: 500
Construction/Materials: Three-color direct print with UV coating on the corrugated trays, backer and base
P-O-P Company: Longview Fibre Display Group, Milwaukee