Personal Care

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.

Client: California Suncare, Los Angeles
Producer: Cormark, Rosemont, Ill.
Marketing Objective: To support California Tan's new marketing strategy and to produce a display that emphasizes the features and benefits of the client's best-selling products in a compact yet visually exciting fashion.

Client: The Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Marketing Objective: To create consumer awareness and interest of the new product launch by offering a trial-size bottle with a rebate as an added incentive.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
IQ Products Co. lets consumers see and sample all the products in its Envi skincare line in a comprehensive display.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses Lip Balm
Objective: To increase sales by conveying a fun message and reinforcing the collectible tin package for teen consumers.
Introduction: February 1999
Construction/Materials: Vacuum-formed tray and riser, gold chipboard die-cut platform
P-O-P Company: Triangle Container Corp., Philadelphia