Personal Care

Client: Nioxin Research Labs, Lithia Springs, Ga.
Product Promoted: Hair products
Objective: To firmly establish the Nioxin brand in on-premise locations in an upscale manner and to obtain permanent product placement while establishing the Nioxin identity. The units were designed to be freestanding, movable and flexible enough to hold the entire product line.
Introduction: July 1999
Number of Displays: 1,500

Client: Styling Technologies, Scottsdale, Ariz.
Distribution: Salons and day spas
Size of Run: 5,000
Producer: Smyth Cos., Display Division, St. Paul, Minn.
Division: Semipermanent, Skin Care Products
Objectives: To provide an upscale look at an affordable price for the Gena brand of products.

Client: Dugan, Valva, Contess, Morristown, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 1,000
Producer: Thomson-Leeds Company Inc., New York
Division: Temporary, Paper Goods and Soap

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.

Client: Johnson & Johnson Consumer Products Co., Skillman, N.J.
Distribution: Mass merchants and chain drugstores
Size of Run: 2,500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: To present a new product on a self-contained display unit, which is compact in size and can be placed in alternate locations in a store.

Client: Unilever HPC USA
Producer: Mechtronics Corp.
Comments: Product benefits are illustrated through the use of a lenticular hologram mounted to the header panels. SBS was used for the headers and shelf covers to convey a high-end look. The corrugated display system was created around one central element: a generic sidekick. Three different units are constructed from this single element. This helped minimize component costs and waste, simplified production and assembly, and meant that common components could be re-run in the future.

Client: SmithKline Beecham
Producer: Advertising Display Co. (ADC)
Comments: The combination of the bold, colorful graphic design and motion of the "Flex Tip" creates a dramatic in-store demonstration. The solar-powered motor that is incorporated uses existing store light to move the yellow tip of the toothbrush up and down without the added expense or life limitations of batteries.

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.