Personal Care

Client: Estee Lauder Inc., New York
Producer: IDMD Design & Manufacturing, Toronto
Comments: A visually attractive display was required to further highlight and emphasize the "In the Sun" and "Instead of the Sun" products that are available in the Sun/Self Action Estee Lauder Sun Care line. A wedqe-shaped stepped design was used to showcase the product in a clear and simple manner while maintaining a small footprint.

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays

Client: Beiersdorf Inc., Wilton, Conn.
Producer: Triangle Group Display, Philadelphia
Comments: For the introduction of the high-end Q-10 night wrinkle control product line, the client wanted an attractive, upscale display vehicle. This display is versatile because the primary components -- its base, power wing and lug-on riser -- can be mixed and matched to create the best vehicle for any desired display option.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: Regular and Cherry Flavored ChapStick
Objective: To create a gravity-feed unit for blister packs that could be displayed in prominent areas. The client wanted to position its regular ChapStick along with the Cherry Flavored lip balm side-by-side.
Introduction: April 2000
Number of Displays: 3,500
Construction/Materials: Flexo-printed corrugated board for the bin, screenprinted vinyl for the "Rocket Booster" gravity-feed chutes.