Personal Care

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

ARMO Diseno, S.A. de C.V.
Pond's de Mexico, S.A. de C.V
Comments: This display performed notoriously better than a previous introduction, according to the client. Based on sales and marketing information, the objectives were successfully met and an additional 1,000 units were ordered to be placed in the Mexican Republic and Central America.

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

Client: Beautycology Inc., New York
Products Promoted: Candy Kisses lip balm and collectible tin
Objective: To introduce a new line of collectible tins with the Candy Kisses lip balm product. This pre-packed, fun unit was designed for the holiday season. The unit's eye-catching graphics also visually represent the inside of the tins with a die-cut image on the front tray lip.
Introduction: June 1999
Number of Displays: 7,500
Construction/Materials: Four-color litho lamination to 200 E-flute corrugated

Client: Pharmacia & Upjohn Inc., Bridgewater, N.J.
Product Promoted: Rogaine
Objective: To reinforce the ongoing Rogaine "Money Back Guarantee" product launch. By placing smaller units that fit on store counters, the product could be placed in areas more readily accessible to the shopper. An educational brochure was provided to help the consumer learn more about the product and how to use it.
Introduction: December 1998
Number of Displays: 10,000
Construction/Materials: Corrugated, three-color preprinted tray and header

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: UMEX Co., Greenwich, Conn.
Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
Introduction: January 1999
Number of Displays: 1,500
Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.