Personal Care

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.

Product: Salon Selectives hair care products
P-O-P company: Phoenix Display/International Paper, Thorofare, N.J.
Distribution: Supermarkets
Introduction: August 2000
Duration: Temporary
Construction: Corrugated; vacuum-formed styrene trays; frosted, silkscreened PETG side panels
Display set-up: Retail staff
This floorstand puts emphasis on Unilever's Salon Selectives' new packaging and products.

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Category: Supermarket/ Grocery: Non-Food items
Display Type: Endcaps & Power Wings
Producer: Unified Display Group Inc., Moonachie, N.J.
Client: Bic Consumer Products
Objective: Among the objectives for this unit were to convey a premium image, provide consumer interaction, offer product accessability and provide effortless installation. Secondary placement was achieved in 100% of the targeted retailers and there was a 200% lift in sales over the shelved product.

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Colgate ActiBrush 4-Way Merchandiser
Marketer: Colgate-Palmolive Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
This display communicates the claim that ActiBrush offers "Superior Clean" by removing significantly more plaque than Colgate's manual toothbrush. The graphics are consistent with the package design. The graphic callouts emphasize the product message and benefits.