Personal Care

Client: The Procter & Gamble Co., Cincinnati
Size of Run: 550
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Objectives: The unit's goal was to drive regimen (shampoo, conditioner, styling products) trial. Since the unit held the full assortment of products, they were shelved by collection to allow the consumer to easily identify the right product for the desired effect. Durability was important because the unit was intended to stay up for six months.

Client: Soft Sheen, Chicago
Distribution: Health and beauty aid sections of large and small retailers
Size of Run: 2,000
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Hair Styling and Coloring Products
Objectives: The new and bold line of hair coloring products needed displays that would generate interest. Each display was created to convey the exciting possibilities that exist for home application of hair colorings by the retail customer.

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.

Product: Salon Selectives hair care products
P-O-P company: Phoenix Display/International Paper, Thorofare, N.J.
Distribution: Supermarkets
Introduction: August 2000
Duration: Temporary
Construction: Corrugated; vacuum-formed styrene trays; frosted, silkscreened PETG side panels
Display set-up: Retail staff
This floorstand puts emphasis on Unilever's Salon Selectives' new packaging and products.

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"