Packaged Foods

Client: Hormel Foods Corp., Austin, Minn.
Product: Pepperoni and fully cooked bacon
Size of run: 5,000
Distribution: Supermarkets, including Piggly Wiggly
Introduction: December 2001
Duration: Permanent
Construction/Materials: Metal, vacuum-formed plastic
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Unilever
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 25,000
Comments: Designed to introduce new Ragu Express to younger, on-the-go consumers, this display can be used as a counter unit, floorstand or case stacker. Attention-grabbing graphics were designed to provide message continuity regardless of how the shippers/bases were oriented.

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Wise Foods Inc.
Producer: SMP Display & Design Group, Chattanooga, Tenn.
Size of Run: 1,000
Comments: Graphics for other Wise Foods brands can be ordered to update this versatile unit. Branding is featured prominently on each side and on the front. Sturdy wire construction enables the display to hold 56 pounds of product.

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.