Packaged Beverages

Product: The Southland Corp. Starship Enterprise Vapor Trail
Number of displays: 3,200
P-O-P company: Eddy Associates Inc., New Berlin, Wis.
Distribution: 7-Eleven stores
Introduction: August 1991
Duration: 30 days
Construction: Foam board and Tyvek plastic
Sales of Slurpees soared when the Enterprise appeared.

Type: Dump bin
Printing Process: Direct print
Number Printed: 200
Cost: $5-$ 15
Release: August 1991
Client: Ireland Coffee and Tea
Product: Single packages
Producer: Display-Pak, Minneapolis
Comments: Displays are packed into shippers.

Advertiser: Coca-Cola USA, Atlanta
Producer: Masterack, Atlanta
Objective: To create in-store presence during the holiday season for Coca-Cola products.

Advertiser: Pepsi-Cola Co., Somers, N.Y.
Producer: Great Northern Corp., Racine, Wis.
Objective: To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

Advertiser: Cadbury Beverages, Schweppes Division, Stamford, Conn.
Producer: Paul Flum Ideas, St. Louis, Mo.
Objective: To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

Advertiser: Takara, New York
Producer: Concept Fixtures, New York
Objective: The display, because of the brightness and movement, causes people to stop and look at the product. The Coke name and girl character are a big draw.

Advertiser: Pepsi Cola, Somers, NY
Producer: Great Northern Corp., Racine, WI
Objective: To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.