Packaged Beverages

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.

Client: Pepsi Cola Co., Purchase, N.Y.
Distribution: Supermarkets
Size of Run: 4,500
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.

Client: Dr Pepper/Seven Up Inc., Dallas
Product Promoted: 7 UP
Objective: As an integral part of a promotional program featuring its newly revamped logo, the client was looking for a permanent display to use in fountain outlets, providing a tie-in with the changes in the product packaging. The company wanted to achieve lasting, widespread placement with a sophisticated unit.
Introduction: May 1998
Construction/Materials: Beveled mirror, battery-powered clock, silkscreening

Client: Coca-Cola Co., Atlanta
Product Promoted: Sprite
Objective: To provide the client with a vehicle to secure additional placement in-store. The unit was designed to be more attractive than the standard "cooler on a stand."
Introduction: October 1998
Construction/Materials: Corrugated plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis