Packaged Beverages

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Flavors BBQ End Aisle
Marketer: Pepsi Cola Co.
Producer: The Display Connection Inc., Moonachie, N.J.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Occasions Table
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.