Packaged Beverages

Client: The Maxi Saver Group, New York
Products Promoted: Minute Maid, Hi-C drink
Objective: To increase sales by using innovative P-O-P materials.
Introduction: September 1998
Construction/Materials: Four-color UV-coated cardstock, reinforced internally for secure attachment to the shelf by vinyl strapping
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio

Product: Squirt grapefruit drink
P-O-P company: Tarrant Printing Co., Dallas
Distribution: Supermarkets and convenience stores
Introduction: June 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
The Alien from the popular movie series helps draw attention to Squirt's instant-win sweepstakes game and mail-in rebate program for the video release of the movie. The promotion is supported with pole toppers, vinyl clings and other P-O-P materials.

Product: RC Cola products
P-O-P company: Floorgraphics Inc., Princeton, N.J.
Distribution: 1,000 supermarkets
Introduction: June 1999
Duration: Temporary
Construction: Vinyl
Display set-up: Distributor field staff
RC Cola's recent promotion for free baseball equipment, tied to its sponsorship of Little League baseball, featured floor graphics in 1,000 supermarkets nationwide.

Client: Pepsi-Cola Canada Beverages, Toronto
Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
Objective: To increase sales volume by partnering with the hit movie of the year.
Number of Displays: 12,000
Introduction: May 1999
Construction: 100-pound coated paper and B-flute corrugate
Producer: Proprint Services Inc., Toronto

It's Happening, Baby!

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.