Packaged Beverages

Product: Quaker Oats Co. Gatorade sports drink
Number of displays: 15,000
P-O-P company: Pride Container Corp., Chicago
Distribution: Convenience stores and gas stations
Introduction: May 1993
Duration: Semi-permanent
Construction: Corrugated with 12-point, four-color process litho
Quaker Oats is hoping its Michael Jordan standee will lead to slam-dunk sales of its Gatorade sports drink.

Client: Pepsico
Producer: Stout Marketing

Client: Coca-Cola USA
Producer: Mead Merchandising

Product: Dr Pepper
Number of displays: Approximately 2,000
P-O-P companies: Merchandising Resources Inc., (design and manufacture), Norcross, Ga.; Cavalier Corp., (refrigeration system and assembly), Chattanooga, Tenn.
Distribution: Convenience stores, gas stations and nontraditional accounts
Introduction: October 1992
Duration: Permanent
Construction: Injection-molded plastic (lid and tub); polyurethane insulation; polystyrene wrap (graphics); galvanized steel (sides)

Products: Pepsi, Diet Pepsi, Caffeine-free Pepsi, Caffeine-free Diet Pepsi, Crystal Pepsi, Diet Crystal Pepsi, Mountain Dew and Diet Mountain Dew
Number of displays: 1,000 pole toppers; 1,000 floorstands
P-O-P companies: Tracy-Locke, Dallas (design); Great Northern Display Group, Racine, Wis. (manufacture)
Distribution: Supermarkets
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
A display for Pepsi's Cube, a newly configured 24-pack, shows how easy it is to fit The Cube in a refrigerator.

Product: ICEE frozen carbonated beverage
Number of displays: 150
P-O-P company: Inflatable Image Industries, Brunswick, Ohio
Distribution: Mass merchants
Introduction: March 1993 (redesign)
Duration: Permanent
Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.