New Product Launches

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

Love Wellness, a DTC women’s wellness company focused on personal care, staged experiential events and leaned on in-store and digital activity to celebrate its launch at Walmart in the summer.

With the help of multiple brand sponsors, the retailer created a fully stocked mock grocery store as the site for MrBeast's latest video challenge, "Survive in a Grocery Store."

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.