Media

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: T.V. Guide, Radnor, Pa.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: While typical magazine displays consist of a stock corrugated base and header card, this uniquely shaped floorstand helped to highlight T.V. Guide's NASCAR preview.

An overview of LIMA's annual state of the industry report

Client: AOL Time Warner, New York
Comments: In addition to supporting a national launch for InStyle magazine, this floorstand provided additional inventory to prevent out of stocks in permanent display areas.
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated, direct print on Kraft paper
Distribution: Drugstores and mass merchants
P-O-P company: Inland Paperboard & Packaging, Indianapolis

Client: Scholastic Inc., New York
Size of Run: 2,000
Producer: The Display Connection, Moonachie, N.J.
Division: Temporary, Books, Newspapers and Magazines
Comments: This floorstand was designed to accept product restocking through the summer season, so the base is constructed of die-cut choroplast rather than corrugated. The objective of the display was to gain extra mileage from Scholastic's best-selling titles during the summer reading months.

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.