Media

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Happy Birthday Al!

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: Strottman International Inc.
Producer: C.D. Baird & Co.
Comments: Applying 4-color process graphics to foamboard and film lamination gave the display a clean and permanent look. Die cutting the pillow-edged foamboard and attaching lug-ons gave the display a 3-D look as well. The top and bottom of the display, along with the mop-guards, were shipped attached to the easel for easy out-of-the-box assembly.

Client: Kmart
Products promoted: Books and magazines at feature discount prices.
Category management strategy: This header, shelf and endcap system organize the category, making it easier for the consumer to navigate. The header was designed using LESA accent material, giving it an illuminated look. The gondola signage showed product location and organized it into 30-foot sections. Plastic extrusions were used on the shelf for feature pricing. A special endcap configuration, previously unused, was designed to draw the consumers attention.