Loyalty Marketing

Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.

Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.

More than 80% of those surveyed expect hyper-curated in-store experiences by 2030, according to Synchrony.

The retailer will leverage Merryfield's at-shelf Learn & Earn program, combining in-store consumer education with exclusive digital incentives.

Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.

As part of its reentry into physical retail, the digital native rolls out to 600 Sephora locations in the U.S. and Canada — while also opening a new flagship store in New York.

Path to Purchase Institute members have access to continually updated profiles covering all aspects of the top retailers in the U.S. Here’s a sampling of the latest updates, from headline makers to trends to intriguing intel.