IT Integration

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.

Topsort's new solution enables marketplaces to integrate its retail media infrastructure through a simplified process, requiring minimal code in as little as one hour.

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.

The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.