Home Improvement

Client: Deere & Co.
Producer: Frank Mayer & Associates Inc.
Category: Fabricated Plastics: Floorstand
Comments: An acrylic wedge rests on a mirrored, nonbreakable surface that reflects the complete undercarriage of the lawn mower, keeping the consumer from having access to the rotor blades. The entire construction rests on a wooden pedestal that also serves as a storage area for the Tricycler component parts used for demonstration.

Product: Autographies paint pen
P-O-P company: Downing Enterprises Inc., Cleveland
Distribution: Mass merchants, craft stores and home centers
Introduction: January 1993
Duration: Permanent
Construction: Styrene and cardboard (brace)
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.

Thomson-Leeds Co.
Master Lock Co.
Designs Unlimited
Interactive: Shelf Units

Santa Cruz Industries
Shindaiwa Inc.
Metal/Wire: Floorstands