Home Improvement

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Home centers and hardware stores
Introduction: August 1992
Duration: Permanent
Construction: Vacuum-formed plastic
Skil's Flexi-Charge system display is designed to let consumers test how batteries are charged and changed in the line of power tools.

Product: Plasti-Kote Color Wash stains
Number of displays: 250
P-O-P company: Visual Marketing, Chicago
Distribution: Hardware and home center stores, craft shops
Introduction: February 1992
Duration: Permanent
Construction: Wood, wire (brochure pocket)
The display for the Color Wash stains was designed to show how the product really looks on wood.

Products: ProLine, Designer Series and Architect Series of windows and doors
P-O-P companies: Spectrum Consulting, Boston (design); Stuart Cohen & Julie Hacker Architects, Chicago (design); Displaymasters, Minneapolis (design and manufacture)
Number of displays: 250
Distribution: Pella Window Stores, lumber yards and home centers
Introduction: October 1992
Duration: Permanent
These displays aren't just pretty. They differentiate Pella's three new product lines and explain the features and benefits of each.

Product: Cabinet hardware
P-O-P company: Hazen Displays, Rockford, Ill.
Distribution: Hardware and home center stores
Introduction: August 1992
Duration: Permanent
Construction: Fiberboard, extruded-vinyl sample channels
The spinner header has stops built in so one line of samples is always facing the customer.

Product: Nifty Packaging Products Flat Twine wrapping film
Distribution: Hardware and home center stores
Introduction: May 1992
Duration: Temporary
Construction: Corrugated
A display from Nifty Packaging Products presents a nifty product to beat tangled twine-tying attempts.

Type: Counter with turntable/floorstand combination
Product: T-Bird sprinkler nozzles
Client: Rainbird Inc.
P-O-P companies: Hallkraft Container Corp., Ontario, Calif. (manufacturer); Santoro Associates, Upland, Calif. (designer)
Construction: Direct print and litho label combination on white corrugated cardboard with a Mylar laminate
Introduction: June 1992
Comments: The Mylar laminate was used to increase the display's durability and enhance its appeal.

Type: Floorstand
Product: Owens Corning Fiberglas
Client: Owens Corning Fiberglas Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.
Construction: Corrugated cardboard with eight-color rubber-plate printing
Introduction: August 1991
Comments: The playhouse construction was used as an enhancement to tie in with the Pink Panther character and to give kids a chance to win the playhouse.

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.