Home Improvement

Client: Roman Adhesives Inc., Calumet City, Ill.
Product Promoted: Stick-Ease Wallpaper Seam Adhesive
Objective: The company wanted to offer an alternative to the traditional way of displaying tubes on peghooks. This display has an inner tray that keeps the 3-ounce tube standing straight, while allowing customers to see the packaging.
Introduction: January 1998
Construction/Materials: Printed and die-cut corrugated
P-O-P Company: Batavia Containers, Batavia, Ill.

Innovative Marketing Solutions Inc.
Coronado Paint Co.

Client: Macco, Cleveland
Product Promoted: Liquid Nails construction adhesives in cartridges
Objective: To provide an aisle display that would stimulate impulse buys.
Introduction: June 1998
Construction/Materials: Corrugated
P-O-P Company: Tenneco Packaging (carton design), Ashland, Ohio; Liljeqvist & Wargo (art design), Westport, Conn.

Vermont American Tool Co.
Comments: The one-piece, uncomplicated folding design of this display meant it could be set up very easily. The display's wedge shape lends itself to either standalone or endcap positions. Contest entry forms can be collected in the bottom of the display.