Home Improvement

Client: Congoleum Corp.
Producer: AG Industries Inc.

Product: No Slip safety-tread products
Distribution: Home center stores
Introduction: March 1991
Duration: Permanent
Construction: Laminated particle board (display), silkscreened cardboard (headers)
Safety-tread products now share permanent residence in a wood display. Its popularity is leading Myro back to the drawing board for additional merchandising options.

Product: BPCO Inc. Roofing shingles
Number of displays: 50 (Microhomes), 150 (samplers) and 12 (information centers)
P-O-P company: IDL Inc., Pittsburgh (samplers)
Distribution: Home center stores and lumber yards
Introduction: April 1991
Duration: Permanent
Construction: Plywood, paper posters and sample shingles
A shingle sampler from BPCO shows off six product samples in 2 square feet of floor space. The unit stands 7 feet tall.

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Client: Cooper Lighting
Producer: DCI Marketing

Product: United Coatings Inc. Paint brushes and rollers
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Home center stores
Introduction: August 1991
Duration: Permanent
Construction: Sheet metal, plexiglass and opaque film
Once aimed at professionals, United Coatings' products target the consumer segment with a new display.

Product: States Industries Plywood panels
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Home center stores and lumber yards
Introduction: May 1992
Duration: Permanent
Construction: Steel (frame), pegboard, lithographed cardboard
A display for plywood products has been revamped to meet retailers' needs.

Product: Insulation
P-O-P company: Cullinan Creative, Minneapolis
Distribution: Home center and building supply stores
Introduction: March 1991
Duration: Permanent
Construction: Lithographed waferboard or plexiglass
Manville's insulation P-O-P effort included a tie-in with Major League Baseball to help draw in home owners in addition to contractors.