Home Improvement

Johnson Level & Tool Mfg. Co.
Tru-Line Cutting Guide display

Client: Congoleum Corp.
Producer: AG Industries Inc.
The Ceramic Studio display shows off the entire line of ceramic tiles.

Product: United Coatings Inc. Paint brushes and rollers
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Home center stores
Introduction: August 1991
Duration: Permanent
Construction: Sheet metal, plexiglass and opaque film
Once aimed at professionals, United Coatings' products target the consumer segment with a new display.

Product: States Industries Plywood panels
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Home center stores and lumber yards
Introduction: May 1992
Duration: Permanent
Construction: Steel (frame), pegboard, lithographed cardboard
A display for plywood products has been revamped to meet retailers' needs.

Product: Insulation
P-O-P company: Cullinan Creative, Minneapolis
Distribution: Home center and building supply stores
Introduction: March 1991
Duration: Permanent
Construction: Lithographed waferboard or plexiglass
Manville's insulation P-O-P effort included a tie-in with Major League Baseball to help draw in home owners in addition to contractors.

Product: Zircon Corp. Studsensor
Number of displays: 5,000
P-O-P company: Viking Container, San Jose, Calif.; and Abbey Press, Oakland, Calif.
Distribution: Hardware stores and mass merchandisers
Introduction: February 1992
Duration: Permanent
Construction: Chip board with laminated litho label
Consumers can use a Studsensor for themselves before deciding to buy the product.

Product: Caulks, sealants and adhesives
Number of displays: 12,000
Distribution: Home center stores and lumber yards
Introduction: August 1990, re-engineered in 1992
Duration: Semi-permanent
Construction: Injection-molded plastic
Ohio Sealants' merchandiser has been recognized in several competitions, and now has been redesigned to meet increased demand from major retailers, including several larger home center chains.

Product: Wellington Leisure Products Inc. Cordage
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware, home center and lumber yard stores
Introduction: April 1991
Duration: Permanent
Construction: Welded tubing (frame), wire (racks), cardboard (signs)
A non-electric cutting device with accompanying instruction sheet is a key element of the cordage display system.

Product: Vises
Distribution: Hardware and home center stores
Introduction: March 1991
Duration: Permanent
Construction: Cast-iron steel (vises), plated steel (hardware), maple board, plastic-coated paper (signage)
The Adjustable Clamp Co. display arrives in the store fully assembled, ensuring that retailers are likely to use the unit.

Product: Ceiling tile and grids
Distribution: Home center stores
Introduction: June 1991
Duration: Permanent
Construction: Extruded high-impact styrene
Signage options, including product identification cards, photo display cards and feature-sale signs, are part of the redesigned ceiling grid merchandiser from USG Interiors Inc. The unit represents fewer products than in the past.