Home Improvement

Client: American Tool
Producer: E & E Display Group

Product: Sherwin Williams Co. Dutch Boy Renaissance paint
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Introduction: March 1993
Distribution: Home centers and mass merchants
Number of displays: 500
Duration: Permanent
Construction: Rotationally molded plastic
The paint-chip display is designed for countertop use and plugs into a standard wall socket.

Client: Oldham Saw Co.
Producer: MCA Sign Co.

Product: Conwed Bonded Fiber Roll-Lawn repair kits
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Garden centers, hardware stores and mass merchants
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
"We're a seasonal item that's only good when [people] are seeding, which is spring and fall," says a company spokesman.

Product: Power tool accessories
P-O-P company: Sunbelt Containers, Spartanburg, S.C.
Distribution: Home centers and building supply stores
Introduction: June 1993
Duration: Temporary
Construction: Corrugated honeycomb skids; corrugated pallet boxes
Vermont American Tool is utilizing corrugated honeycomb skids stacked with corrugated pallet boxes to merchandise power-tool accessories.