Home Improvement

P-O-P Systems, Package Revamps Hammer Home Changes in the Hardware Industry

Client: Benjamin Moore Paints, Montvale, N.J.
Products Promoted: Deck stain and siding stain
Objective: To reemphasize the quality of Benjamin Moore Paints and to feature the separate deck and siding stains as a family of products. The program includes a color sampler and universal bracketry to adapt to different marketing environments.
Introduction: April 1998
Construction/Materials: Liftable bi-material extrusion, wood, vacuum-formed styrene, metal brackets
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Client: ServiStar (TruServ), Butler, Pa.
Products Promoted: Paints
Objective: To provide directional and informational signs to promote the company's paint lines, including primers, waterproofers, concrete, interior, etc.
Introduction: August 1998
Construction/Materials: Plastic frames and digital inserts
P-O-P Company: SemaSys Inc., Houston

Client: Macco, Cleveland
Products Promoted: Liquid Nails construction adhesives, caulks, sealants and home repair products in cartridges.
Objective: To produce a unit that provides efficiency of product array and space.
Introduction: February 1998
Construction/Materials: Formed plastic with a UV-coated merchandising card
P-O-P Company: RHH Industries, Mentor, Ohio

Display Design & Sales Co.
Minwax Co.
Comments: This wood-finishing center was designed so that independent hardware store dealers could upgrade their presence in this category. Among the display's high-quality features are a photographic header with fluorescent lights, a sample board with real wood chips, built-in literature pockets and gravity-fed shelves.