Home Improvement

Client: Applied Concepts, Warrendale, Pa.
Producer: Midland Container, Franksville, Wis.
Comments: This display needed a small footprint to fit in the aisle at Home Depot stores. It was created to introduce a new product line in these stores. It is a prepack display that holds 96 units. Two or three displays were actually placed in every Home Depot store, which allowed for increased visibility in more than one department.

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.

Client: Hunter Douglas, Broomfield, Colo.
Producer: Thomson-Leeds Company Inc., New York
Comments: This program was designed to combine two collection's sample books in an effective, innovative sales promotion tool for Hunter Douglas distributors, retailers and door-to-door sales consultants. The sample case offers the customer an interactive and tactile experience when buying shades. The sample books have several removable, field-adjustable fabric decks, which demonstrate the beauty and quality of each fabric selection.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis

Product: Resilient sheet vinyl flooring
P-O-P company: Showtime Enterprises Inc.
Introduction: November 1999
Duration: Permanent
Construction: Metal framing, laminate end panels, vacuum-formed plastic header and base, injection-molded plastic sample frames
Display set-up: Field staff
Mannington Mills' new Panorama Display combines the visual impact of a waterfall format with the shopability of a page-frame design to gain the best of both formats and showcase its lines of vinyl flooring.

Client: Bic Corp., Milford, Conn.
Product Promoted: Bic utility lighters
Marketing Strategy: To enhance open stock sales of SureStart Lighters while penetrating the home center store category by offering a compact, high unit volume display.
Introduction: March 1999
Number of Displays: 1,000
Distribution: Home centers and department stores
Construction/Materials: The shelves are three-color, direct print and varnished on B-flute; the header is four-color flexo and varnished on E-flute

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This 4-foot freestanding rack display merchandises Kingchain products with the flexibility to present any mix-and-match assortment desired in a compact, portable format.

Client: Black & Decker Canada, Richmond Hill, Ontario
Distribution: The Home Depot stores
Size of Run: 50
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Multinational
Objectives: This display was designed to move the lower cost, do-it-yourself tools out of the tool corral to enable customers to touch and feel the products.