Home Improvement

Client: Stanley Tools
Producer: Promotional Industries; East Hartford, Conn.
Category: Wood Counter, Shelf or Table Unit
Comments: Using an actual tool on a pressure-treated "mini deck," the display demonstrates the use of the boardbender for decking and framing. The unit hangs on home center racking or stands on a counter. Silkscreened illustrations and a four-color flier offer more detailed features.

Product: Do-it-yourself window films
Number of displays: 900 (48-inch version), 210 (24-inch version)
P-O-P companies: Felbro Inc. (design), Los Angeles; Nashville Display (manufacture), Nashville, Tenn.
Distribution: Home centers, hardware stores, paint and decorating stores
Introduction: May 1994
Duration: Permanent
Construction: Tubular steel frame, fiberboard base, wire racking, corrugated header
GILA Sunshine's Designer Series 24-inch display has a rating system to help consumers choose window films properly.

Product: S-B Power Tool Co. Bosch Professional Power Tools
Number of displays: 4,500
P-O-P company: Marketing Support Inc., Chicago
Distribution: Industrial distributors
Introduction: March 1995
Duration: Temporary
Construction: Paper, cardboard
Posters, counter cards and a countertop ballot box will promote the Bosch Pro Challenge & Sweepstakes to contractors and distributors this summer.

Product: Leather and leather-palm work gloves
Number of displays: 2,000
P-O-P companies: Chesapeake Display and Packaging Co. (manufacture), Winston-Salem, N.C.; Coil, Counts, Ford and Cheney Advertising (design), Chicago
Distribution: Home centers, farm stores and hardware stores
Introduction: June 1995
Duration: Permanent
Construction: Die-cut corrugated; laminated four-color lithographed label

Product: Vents, louvers and other home ventilation devices
Distribution: Home centers
Introduction: March 1994
Duration: Semipermanent
Construction: Styrene sheets, metal flip binder
Leslie-Locke's Customer Information Center features a variety of interchangeable information cards on thin styrene. The cards can be slipped into sheets on a flip binder or directly attached to a gondola.

Product: Pre-cut wainscot panels
Number of displays: 3,000
P-O-P company: National Manufacturing, Memphis, Tenn.
Distribution: Building materials stores
Introduction: October 1994
Duration: Permanent
Construction: Metal (frame), laminated hardboard (header and side cards)
Georgia-Pacific has tapped into the growing popularity of country decor with its permanent display for pre-cut wainscoting.