Cuprinol Siding Preservative
Product: Siding, Stain and Preservative
Number of displays: 1,500
P-O-P companies: Liggett-Stashower Advertising, Cleveland; Emerson Companies (printing), Cleveland
Distribution: Home centers, lumber yards, paint specialty stores
Introduction: May 1995
Duration: Semipermanent
Construction: Chip board, text paper
The reaction to Cuprinol's message and the corresponding displays by retailers "has been very positive," according to a company spokesman.
