Home Improvement

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This trough rack for The Mibro Group's Kingchain chain products organizes a retailer's chain offering and prevents them from becoming tangled or disheveled on the shelf.

Client: Hunter Douglas, Broomfield, Colo.
Distribution: Window fashion showrooms
Size of Run: 1,000
Producer: Thomson-Leeds Company Inc., New York
Division: Permanent, Home and Garden
Objectives: To design a compact, organized sign to bring attention to a new line of colored headrails. The display also informs and educates consumers on the advantages of the product line, and increases consumer awareness of the choices available to them.

Client: Cooper Automotive Products
Producer: New Dimensions Research Corp.
Comments: This display was designed to demonstrate the qualities of the MOOG Gusher Bearing technology and reinforce the company's image as a problem solver. The unit contained a bearing that consumers could interact with. Using 3-D vacuum-formed representations of the product and distortion screen printing enabled the consumer to see what the bearing actually looks like.

Product: Recycled batteries
P-O-P company: The Diamond Group, New York
Distribution: Electronic stores, phone stores, hardware stores and home center stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugated box, flexible plastic, vinyl static cling
Display set-up: Retail staff
Shelf wobblers and window decals from Recycling Corp. have been upgraded to feature four-color graphics and include program spokesman Richard Karn.

Client: Congoleum
Producer: AG Industries