Home Improvement

Product: Recycled batteries
P-O-P company: The Diamond Group, New York
Distribution: Electronic stores, phone stores, hardware stores and home center stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugated box, flexible plastic, vinyl static cling
Display set-up: Retail staff
Shelf wobblers and window decals from Recycling Corp. have been upgraded to feature four-color graphics and include program spokesman Richard Karn.

Client: Congoleum
Producer: AG Industries

Client: Milwaukee Electric Tool Corp., Brookfield, Wis.
Product Promoted: Tilt-Lok circular saw
Objective: The display was designed to launch the Tilt-Lok circular saw into the marketplace and highlight the revolutionary new adjustable handle.
Introduction: March 1999
Number of Displays: 1,000 counter units and 3,000 wall signs
Construction/Materials: Wood, chipboard, common hardware fasteners
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.

Client: Applied Concepts Inc. (Emerson Tool), Warrendale, Pa.
Product Promoted: RoboGrip II tool
Objective: The display encourages customers to grasp and try the product, giving them a compelling reason to buy it. The unit also allows for cross merchandising in various departments of the store.
Introduction: May 1999
Number of Displays: 1,100
Construction/Materials: 3/4-inch MDF, masonite, steel
P-O-P Company: Display Network, West Chicago, Ill.

Home improvement merchandising continues to be upgraded with new designs.The goal? Organize complicated lines and make shopping easier.

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.