Home Improvement

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Midway Displays Inc., Bedford Park, Ill.
Client: Midwest Quality Cloves Inc.

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Decor & Hardware Stores
Display Type: Permanent Signage
Campaign: Minwax Water-Based Stain Warehouse Door
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Home Decor & Hardware Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Literature Holder
Marketer: Benjamin Moore
Producer: Trans World Marketing, East Rutherford, N.J.

Retail Channel: Home Decor & Hardware Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Dream Passages Armoire
Marketer: Shaw Industries Inc.
Producer: Harbor Industries Inc., Grand Haven, Mich.