Home Improvement

Client: Moen Inc.
Producer: Gene Schultz & Associates
Category: Metal/Wire Wall Unit
Intended Length of Use: 3 years
Production Run: 200
Unit Cost Range: $100 - $250
COMMENTS: New product assortments required six feet of space in retail outlets, but many were only willing to give up four feet. This display, with a front "pass-by" rack, merchandises the entire assortment of 198 items, mounted on a wall or gondola. Tilt bins are color-coded for product identification.

Product: Smoke alarms, carbon monoxide detectors, thermostats
P-O-P company: Lee Hill Inc., Chicago
Distribution: Home centers, hardware stores
Introduction: October 1995
Duration: Temporary
Construction: Corrugated
Jameson's display for its Safety In Numbers promotion shows the firm's new emphasis on tying its consumer line into its Firex professional brand of smoke and carbon monoxide detectors.

Product: Hardwood and laminated flooring
P-O-P companies: Multiplex Display Fixture Corp., St. Louis; Halbleib/Beggs Advertising and Public Relations, Louisville, Ky.
Introduction: March 1995
Duration: Permanent
Construction: Melamine laminated particleboard, solid oak trim, firetube, injection-molded K-Resin, machined nylon and fabricated steel sheet and tube.
Robbins Hardwood Flooring Inc.'s new premium hardwood flooring display expands sample offerings in a kitchen counter-like setting.