Home Improvement

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.

A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot

Retail Category: Home Decor & Hardware Stores
Display Type: Permanent Signage
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Client: Moen Inc.

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Midway Displays Inc., Bedford Park, Ill.
Client: Midwest Quality Cloves Inc.

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.