Gamification

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

In this on-demand video, experts from Snipp Interactive and Sideline Sports share insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Netflix has unveiled more details about its forthcoming permanent retailtainment concept.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.