Gamification

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

May 12, 2025 Webinar: Join our webinar to gain insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Learn about the retailer's "Intel Battle Stations" in select stores.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.

The retailer is turning 800 of its stores into temporary PokeStops as part of Niantic's AR mobile game, Pokemon Go.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.