eCommerce

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

​​​​​​​The vegan bodega concept is tapping into the growing health-conscious consumer segment, offering only plant-based products.

Profiles of Business Excellence winners Amy Andrews, Chrissy Arsenault, Kelly Burt, Milagros Cabrera, Heather Collins, Katie Hollimon, Anne Martin, Cassie Ross, Manjari Mehrotra, Ann Paradise, Katie Schiavone and Mara Sirhal.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

​​​​​​​As health and wellness shoppers’ needs and purchasing patterns evolve, the category has grown substantially — as has what is considered a health and wellness purchase, including more non-traditional items and alternative medicines, food options and personal care items.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

In this session for the Shopper Insights & Measurement Forum in December, AdAdapted’s Molly McFarland discuss the shifting environment and uncover how marketers can connect with their target audience of nuanced shoppers to ensure their brands make the most impactful investments.

In this session for the Shopper Insights & Measurement Forum in December, Mondelez International's Alister Greenwood shares how to leverage shopper data and knowledge of online behavior to present unique activations in a way that “positively interrupts” the shopper at the right moment in the shopper journey.