eCommerce

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. 

P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.