Drug Store

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.

Product: Assorted chocolate candies
P-O-P company: The Acorn Group, Chicago
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: Fall 1992
Duration: Promotional
Construction: Corrugated cardboard
Prepacked wing shippers from Brach's help get the company's chocolate-covered candies additional display space in stores that have strict "clean floor" policies.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992

Product: Fujicolor QuickSnap Camera line
Number of displays: 10,000 initially
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Distribution: Specialty stores, mini labs, mass merchants and drug stores
Introduction: March 1992
Duration: Semi-permanent
Construction: Injection-molded polystyrene
Multi-sized Fuji displays show off QuickSnap cameras.

Product: Dial Corp. Breck haircare products
Number of displays: 300
P-O-P company: Display-Pak, Minneapolis
Distribution: Mass merchandisers, grocery and drug stores
Introduction: Mass merchandisers, November 1991; grocery and drug stores, February 1992
Duration: Promotional
Construction: Corrugated cardboard with vinyl handles and acetate strips to hold the products
The Breck Suitcase shows off "one of each flavor" in the haircare product line.