Drug Store

Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.

Client: Pittsburgh Post-Gazette
Product(s) Promoted: Neighborhood edition of metropolitan newspaper
Producer: Palmer Products Co.
Location: Pittsburgh, Pa.
Distribution: C-stores, drugstores, newsstands
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: McNeil Consumer Products
Product: Pepcid AC
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N. C.
Distribution: Drugstores, mass merchants, supermarkets
Construction/Processes: Corrugated
Introduction: June 1996

Client: Johnson & Johnson
Product: Micatin Antifungal Foot Spray
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Mass merchants, supermarkets, drugstores
Construction/Processes: One-color UV-coated 200-pound corrugated with five-color process UV-coated label mounted to riser, five-color UV-coated 20-point SBS graphic attached to tray, shipped assembled
Introduction: March 1996

Product: "Make the Connection" Book and Journal
Number of displays: 13,000
P-O-P companies: Henschel-Steinau Inc. (manufacture, printing, base design, pack-out), Englewood, N.J.; The Design Organization, (header design), Maplewood, N.J.
Distribution: Drugstores, supermarkets, bookstores, mass merchants
Introduction: September 1996
Duration: Semipermanent
Construction: Die-cut corrugated; stand-off litho riser; preprinted background, base and trays; injection-molded mop guard

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996

Products: XL II 90 high-bias and UR 90 normal-bias audiotapes
Number of displays: 10,000
P-O-P company: Wil-Mac, Conyers, Ga.
Distribution: Mass merchants, music stores, electronics stores, drugstores and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Maxell's floor display for audiotapes offers two free premiums, a tape and a poster.