Drug Store

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Product: Aussie 3 Minute Miracle
Number of displays: 1,100
P-O-P company: The Smyth Cos.-Reynolds Guyer Designers, St. Paul, Minn.
Distribution: Drugstores, mass merchants and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Redmond Products' merchandiser for Aussie 3 Minute Miracle hair conditioner complements a campaign that includes FSIs and television and print advertising. The display can serve as a power wing or endcap.

Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.

Product: PhotoCard photo frame
Number of displays: 1,000 spinning racks; 10,000 counter boxes
P-O-P companies: Wyrefab Inc. (spinning rack), Gardena, Cal.; Ferruccio and Associates (printing, rack header), Gardena, Cal.; Englander Container Corp. (counter box), Waco, Texas
Distribution: Drugstores, gift stores, supermarkets, mass merchants, bookstores and specialty stores
Introduction: April 1996 (spinning rack); May 1996 (counter box)
Duration: Permanent (spinning rack); temporary

Product: Duracell batteries
Number of displays: 1,000
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Mass merchants, convenience stores, drugstores, supermarkets
Introduction: May 1996
Duration: Permanent
Construction: High-impact polystyrene; arms made of ABS plastic; aluminum support bars at front and rear; acrylic front extrusion arms form both tag mold channel and front fence.

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard