Department Store

Advertiser: Max Factor, Co., Stamford, CT
Producer: Dauman Displays, New York
Objective: To differentiate the product line and its display from the typical, flat-front presentations of similar products in independent, chain drug, and department stores. Vacuum-formed inserts allow for easy updating of product assortments; gravity-feed lipstick dispenser and spring-feed mascara modules are supplemented by a concealed stockholding cabinet.

Advertiser: Wolverine World Wide, Inc., Rockford, MI
Producer: Johnstons & Associates, Kalamazoo, MI
Objective: To gain special display for Hush Puppies brand in shoe stores and department stores. The boutique was created with signage and accessories that work with many combinations, including one that includes a fitting seat and mirror.